Brand Illumination.

If advertising and design were purely

art, then you could hire a
contemporary painter on staff to
splatter random colors that nobody understands. But in the business world you need to have some logic so that everyone recognizes your brand and says, “Oh, I like this company.” Whether you want to freshen up an existing brand with a redesigned web site and marketing collateral, or grow it through an advertising campaign, we have the scientific method to do so.
We call our method BRAND ILLUMINATION.™ First we’ll meet with you to review your strategy. It’s okay if you don’t fully know what your
strategy is. We’ll help you develop one. We’ll ask you about your industry,
brand and target market. We’ll also do our own research on them as well. In the end, by reviewing and discussing your strategy, we’re building a strong foundation for the next part of the process.
Once the strategy is identified, we
can all sit down (or stand up) and
define the communications objective.

In doing so, we’ll consider factors such as message, media, schedule and budget. Now that we know the exact objective, the next step is to write the creative brief.
We use the creative process that all the large worldwide ad agencies use, since that’s where we came from. We begin with research, do a lot of exploration into places nobody dared before, then come out all dusty and dirty, but with a lot of concepts. From there, we’ll pull out the gems and present them to you. Sometimes we’ll even show you the ones we just thought were funny, even if those ideas don’t quite fit with the strategy. We don’t let rules completely get in the way of fun.
During the production phase, you’ll be informed of the process. There will be no surprises. We’ve found that with good planning, communication and internal controls, we’re able to keep the project within your budget and deadline. Oh … just to let you know, we always use the word lifeline since we’re “breathing new life” into your brand. Deadline just sounds so dreary.